What is LOGO ?

A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the
name of the business that it is associated with. Normally, most marks have a typographic part that more clearly spells out the name of the organization. A logo can also be purely typographic.
It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). A great example is Coca-Cola’s red scripty type. Some people also refer
to the logomark as the word portion of a logo that also has a symbol.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to
represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

The way in which advertisers market their products, services, and a company’s brand varies. Company logos are an integral part of a company’s marketing campaigns. Creating a logo that not
only catches the viewer’s eye and sticks with them but also is able to communicate the company’s branding message is necessary to compete into today’s globalized economy.




The 5 Principles Of Effective Logo Design

Simple
Every moment of the day, consumers are bombarded with thousands of brands. How can yours stand out? The answer is simple. Complicated logos with too many elements can be distracting and confusing to your audience.

Memorable
A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well. Sharp colors and unique graphics are just a couple of ways you can stand out in a crowd.

Timeless
The idea that a logo can last for years without having to change much. Can you see your own logo being around in 10 or 20 years time?

Versatile
One of the best gifts you can give your logo is the power of versatility. When designing a logo, you must be mindful of its usage.

Appropriate
What is a brand without a story? You want to build a strong connection with your consumers through telling them your brand story, and that requires a deep understanding of your audience. After you’ve researched and analyzed your audience inside out, you will have a better sense of which font, color or graphics to use. Your logo must be tailored to your audience and appropriate for your business.